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The use of emails to publish information to a number of subscribers in a very limited time frame is gaining popularity these days. Usually, businesses that use this mode of marketing get the email lists from users who are willing to leave their email addresses on the businesses’ websites. In general cases, the clients can provide genuine email addresses if they are trustworthy clients. However, this is not always the case since at times the clients may fail to provide valid email addresses and this clutters your email list.
In a case where an email list contains invalid email addresses, sending of campaigns will always fail due to unresolved destination errors. Checking this issue is not always possible. Despite the fact that the error can be hard to rectify, its occurrence can be prevented when necessary measures are in place to make sure that the users fill in valid email addresses when they are subscribing for such email campaigns.
The above can be done by ensuring that the inputable fields on your websites have email validation functionality built into them. Using the right development constraints, websites can be created to validate a field for an input that complies with the syntax for valid email addresses. This is the elementary step for any business to do before allowing any address on their mailing list.
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The step highlighted above on its own, however, is not enough to check the genuineness of an email address since all it does is to check the syntactical errors in an email address. An additional step is required to ascertain that the input supplied is indeed an existing email address. When campaigns are sent through using such email lists, they are doomed to fail. Consequently, it is paramount that the authenticity of an email address is tested once the user sends the details through your website. Many email verification solutions can be added over and above the input validation layer to test from the authenticity of email addresses input by the users on your website.
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Email verification software usually send an actual email to the given address to ascertain that it exists before it can start receiving marketing campaigns. The client will be needed to follow a link that will be sent to their email addresses for them subscribe for the marketing campaigns. Some email verifiers don’t use active links to verify email addresses but make use of test emails to see if the email address supplied can be reached by a mailing campaign. In such a case, the emailer awaits for a successful delivery message from the email provider. Immediately after a response of success is received following the sending of a test email, the business can include the email address of the client on their mailing list and start publishing their campaigns to the client accordingly.